Marketing is the lifeline on your business. It is up to this team of professionals to fuel your sales funnel and drive your organization’s growth. Whether your marketing efforts involve advertising, PR, promotions, or other strategies, the Versature business communication solution is there to support your efforts.
Build your Brand via your Phone System
Your phone solution serves as the frontline to your business operations. Present a professional image, efficiently manage inbound and outbound calls,… From features as simple as Caller ID and voicemail to robust Auto Attendants, Call Queues, and Ring Groups Versature helps you manage the voice of your business. Our team of telecom experts will help you configure your solution to….
Engage, Analyze, Repeat
There are a number of ways the Versature business communication solution can be harnessed to support marketing efforts. A few ways we use the system for marketing initiatives in-house are:
- Toll-Free Phone Numbers: assign unique toll-free phone numbers to your marketing campaigns. Unique toll-free phone numbers let you know the who/what/where/when/why and how of your inbound sales calls. Separate callers who found you via “Digital Ad X” from “Print Ad Y” from “Landing Page Z” by the phone number they used to reach you.
- Call Queues: assign unique call queues based on promotions. For example, all callers who are directed to Call Queue 1 receive Promotion A, while all callers who are directed to Call Queue 2 receive Promotion B. Keep sales promotions and special offers organized and available to the right parties. Agents can support multiple Call Queues at the same time, but thanks to a prefix attached to calls generated from Queue 1 or 2, will always know how to best handle each new call.
- Auto Attendant messaging: adjust your Auto Attendant script or on-hold messaging to reflect current offers and promotions. Make the sell before the caller is even connected to a live agent.
- Detailed Call Analytics: use Versature’s detailed Call Analytics to monitor real-time call data. Which regions, agents, campaigns, ads, or landing pages are performing best? With Versature marketing solutions, you’re always in the know.
Cost Effective & Scalable
Whether you need to ramp up activities in support of an event or campaign, experience seasonal call volume fluctuations, or require support for ongoing marketing initiatives you can get best-in-class marketing support from Versature.
Speak to us to learn more about how we’re using the Versature solution to support marketing efforts and to explore options for your organization.