Versature named as Finalist for OBAA Small Biz of the Year

Versature is announcing that we have been named as a finalist for the Ottawa Business Achievement Awards (OBAA) Small Business of the Year for 2012.

Versature launched it’s hosted voice service in October 2005. Over the past 5 years (2007-2012), Versature has grown revenues by an astounding 1,100%.  Year over year growth for the company is a healthy 40% over 2011 numbers. Versature was named a Branham300 “Up and Comer” in 2008, was a finalist for the OBAA in the professional services category in 2010, and was named a “Startup to Watch” by the Ottawa Business Journal in 2012.

In 2006, Versature’s phone service was limited to the major metropolitan areas of Toronto, Ottawa, Montreal, Hamilton, Quebec City, Kitchener/Waterloo, London, Calgary and Edmonton. Versature now services customers in over 900 cities and towns across the country, expanding our footprint and capabilities as we grow.

Another good indication of business growth for a telecom company is the number of completed calls occurring on a daily basis. At this time in 2006, Versature was completing roughly 1,200 calls a day, whereas the latest figures show close to 20,000 calls a day.

Looking beyond the numbers, Versature measures it’s success in a number of different ways. It’s important for Versature to be a national telephone company. Expansion to regions across Canada from Versature’s HQ is a pride factor for all the employees, and that trend will continue as Versature’s service footprint reaches even deeper into smaller and smaller markets.

This year, after winning an RFP with a large enterprise customer, Versature is looking to continue to move upmarket from it’s traditional roots in small business. Enterprise customers see the benefits of an integrated cross-Canada network, provided by one vendor on one bill. Cost savings, although important, are just one of the benefits that enterprise customers see by moving to Versature’s cloud-based communications.

Having recently moved (June, 2012) into a new modern office on Canotek Road (doubling our space from 3000 to 6000 sq. ft.), staff have been treated to frequent BBQs, a massive backyard party, game-room fun and the occasional pizza pocket (cooked in the toaster oven, not the microwave, of course). Seriously though, the new office is a breath of fresh air for the staff in more ways than one. Backing onto NCC lands, Versature’s HQ has an amazing back yard. Plans are already underway to construct an ice rink this winter (to keep our minds off the lack of NHL hockey). Versature’s lounge boasts a foosball table, digital tv and a Playstation.

For an office walk-through (during construction), please see :

In addition, the main area where most of Versature’s employees work in a collaborative environment was enhanced with a “feature wall”. A 3D art project was installed, consisting of a cityscape (local graffiti artists created the effect) and a fully-restored telephone booth from the 1970s, complete with authentic payphone and 1970’s era yellow pages phone book. Of course, the payphone has been re-engineered to utilize Versature’s VoIP infrastructure.

Please see the time lapse video here : 

From the very beginning, the employees of Versature have made customer service one of their top priorities. They use the motto “Outrageous Customer Service” as a rallying cry to ensure that everyone at all levels of the company knows how important customer service is to the success of the business. One of the compelling reasons to switch from a traditional telephone company to a smaller company like Versature is the personal service that customers receive that has been sorely lacking from traditional telcos in Canada.

In order to differentiate from the traditional telephone companies, Versature employees take customer service extremely seriously. On average, new customer accounts are up and running a week after signing, a metric that is unheard of in telecom. Customer enquiries are dealt with in a timely and professional manner, and customers can reach staff directly by phone or email.

Versature is extremely pleased to be recognized by our local chamber of commerce as a finalist for this prestigious award, and in later years we went on to win Best Ottawa Business in 2015! 

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.