Sandra Schmirler Foundation annual Telethon, powered by Versature

Telethon Hops Cities but Never Skips a Beat with Versature

The Sandra Schmirler Foundation was created as a legacy to three-time world curling champion and Olympic gold medalist, Sandra Schmirler, in celebration of her love of family. The Foundation has contributed millions of dollars to hospitals across Canada to help purchase state-of-the-art life-saving equipment for Newborn Intensive Care Units (NICUs).

Held each year during the Scotties Tournament of Hearts, the Sandra Schmirler Foundation’s Annual Telethon needed a phone solution that could make the trek from curling arena to curling arena across Canada without risk of failure.

Telethon Setup Prior to Versature

Prior to Versature, the Sandra Schmirler Foundation had gone through a number of phone systems all aimed at supporting the Telethon, including renting phone equipment and services from the various providers across Canada. The Foundation then opted to buy telecommunications equipment for the Tournament and transport it to each venue themselves. This led to high transport costs and a number of problems when the equipment was not supported by various phone service providers in each new region. After a series of potential disasters leading up to and during each annual telethon, the Sandra Schmirler Foundation knew there had to be a better way.

Post-Versature Implementation, A Whole New Telethon

After being recommended to Versature by colleagues at Curling Canada, The Sandra Schmirler Foundation approached Versature desperate for a solution that would work for the travelling Telethon. Versature was able to outfit the organization with more than just a phone solution, they gave the Foundation peace of mind.

With the new VoIP solution from Versature, the Sandra Schmirler Foundation no longer holds their breath during the annual Telethon setup. Cloud-based, plug-and-play telecommunications technology means handsets arrive at the location preconfigured and ready to go. On top of the easy setup, telethon organizers have been able to enjoy on-site technical support from Versature, real-time call analytics, and a variety of features such as Call Queues and advanced Caller ID to help ensure the Telethon runs as smoothly as possible.

“Versature to our rescue! Our annual Telethon is our biggest fund-raising event. Versature has taken away all our worries that something major could go wrong. They actually anticipate our telecommunication needs. We have absolute faith in their fabulous team and state-of-the art technology.” – Brenda Gallagher, Administrator

Donate to the Sandra Schmirler Foundation online, at any time!


Do telethons represent a large percentage of your organization’s annual contribution? Find out Versature makes telethons a breeze and can help propel your fundraising efforts to new heights. Contact us today!

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.