Curling Stone

Versature and The Sandra Schmirler Foundation 2015 Telethon, pt1

A tribute to The Queen of Curling, The Sandra Schmirler Foundation was created in January 2001 as a lasting legacy to three-time world curling champion and Olympic gold medalist, Sandra Schmirler.

The Foundation has contributed over $2.8 million to 35 hospital neonatal intensive care units in every Canadian province. The list continues to grow every year with the generous support of thousands of donors.

The majority of The Foundation’s donations comes from the annual Telethon, held on the first Sunday of the Scotties Tournament of Hearts (this year Feb. 15). It is an extremely important event for the Sandra Schmirler Foundation, one that Versature is proud to support in the best way we know how: by providing the telecommunications hardware, infrastructure, service and support to power the telethon.

Versature was first approached by the Sandra Schmirler Foundation only a few weeks before last year’s event. Recognizing the seamless fit between the organizations needs and our offering and expertise, we gladly jumped on board and had all hands on deck working to organize a call centre setup for the telethon. Members of Versature’s executive, technical and sales teams volunteered their time to help setup, support and teardown a one-day temporary call centre in Montreal for 30 volunteer call takers, among them some big names in curling.

Over $250,000 was raised during the 2014 telethon, going towards life saving equipment at Newborn Intensive Care Units (NICUs) across the country.

This year the Versature team is ready to once again support the biggest fundraising event for the Sandra Schmirler Foundation. Our Provisioning Team has already been hard at work, pre-configuring phones at our Ottawa office, ordering phone lines, redirecting toll-free numbers and sending all equipment to Mosaic Place in Moosejaw, Saskatchewn, home to this year’s tournament. Enabling features such as call queues and call activity monitoring mean that no calls will be missed, maximizing donations.

Our Systems Engineer, Simon Quigley, and Customer Success Manager, Guillaume Bergeron, will also be flying out to Moosejaw to tackle the setup and teardown of the one-day call centre and surrounding infrastructure and to help take donor calls. Back-end support from our Ottawa office will also be essential to ensuring a successful event. The call centre will support 30 volunteer call takers during the one-day telethon.

We are looking forward to a big year for the Sandra Schmirler Foundation and to supporting our athletes.

Donations to the Sandra Schmirler Foundation 2015 Telethon, taking place on February 15, can be made by calling 1-866-210-6011 or directly on the Donate Now page of the Sandra Schmirler Foundation website.

The Scotties Tournament of Hearts is an annual Canadian women’s curling championship, the winner of which goes on to represent Canada in the world curling championship. The tournament takes place February 14-22 and will be televised on TSN.

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.