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Software Development Company Presents a Professional Image Using Versature


MediaDoc, a web application development company based in Waterloo, Ontario, specializes in the creation of web-based solutions for not-for-profit and health related organizations.


Offer a more professional image with individual phone extensions and 1-800 numbers to its existing service.


Before choosing the Versature service, all MediaDoc employees shared one phone line. “Incoming calls would ring every one of our office phones simultaneously, so it was impossible for our clients to reach a specific employee directly,” recalls Kingston. And, the company’s cross-country clients had to pay long distance charges whenever they called MediaDoc. When MediaDoc learned of the high costs its existing phone provider would charge for employee phone extensions and a 1-800 number, it began looking for an alternative carrier.

Solution & Results

While researching in-house PBX systems, traditional phone companies and newer VoIP service providers, MediaDoc was referred to Versature by one of its clients. MediaDoc liked Versature’s pricing for toll-free numbers and found its customer service responsiveness to be much better than that of the competition. After analyzing the various costs and benefits of each option,

MediaDoc selected the Versature hosted business phone service as its new business communications solution. “We learned that with Versature, we’d be able to get all the features we wanted and actually pay less than what we were paying with our old provider,”Kingston explains.Today, MediaDoc clients can make toll-free calls and leave phone messages for an individual employees voicemail box. MediaDoc is also making use of Versature’s voicemail-to-email and voicemail transcription feature. “Using Versature, we’ve lowered our monthly phone bills and more importantly, we’re now presenting a more professional telephone image to new prospects and existing clients,” adds Kingston.

“Versature audio and phone quality is excellent and so is their customer support. We get more personalized service with Versature than we did with the big phone corporations, and their support team is always incredibly friendly and responsive.” – Stephen Kingston, Lead Developer, MediaDoc

Logo - Versature client MediaDoc

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.