Lane’s Insurance Scales with VoIP to Uplevel Customer Service

Client Case Study: Lane’s Insurance


Lane’s Insurance is a leading Calgary-based brokerage serving Alberta. They work with clients to determine their exact insurance needs, and ensure that they and their assets are fully protected at all times.


To find a reliable VoIP provider with a focus on quality and customer service to replace an existing, poor quality VoIP solution that couldn’t scale to meet the needs of the busy insurance firm.


The team at Lane’s Insurance are very familiar with the benefits of VoIP but initially went with a smaller local provider to provide phone service for their organization. Unfortunately the provider didn’t have the infrastructure and support that would be able to deliver crystal clear call quality and the level of services required to meet the demand of the firm. After experiencing repeated technical glitches and not receiving the level of service they required, Lane’s decided they needed to switch providers, fast before it impacted their business. Versature was recommended by a peer in the business community. The Lane’s Insurance team needed to migrate to a new system quickly, and was relying on Versature to make sure onboarding and deployment was seamless, painless and quick.


When challenged with a quick turnaround, onboarding and deployment, team Versature stepped up create a seamless changeover from the previous provider to the new phone system. Versature was able to expedite the setup process and have Lane’s Insurance up and running very quickly to replace their old VoIP solution. In addition, Lane’s Insurance was able to take advantage of some of the additional value adds that are included in every business phone plan including the Versature mobile app for busy insurance brokers on the go. With Versature, Lane’s Insurance doesn’t need to worry about the quality of their phone system, and can focus on providing the best insurance coverage to their many customers.

“We spend a lot of time on the phone and it’s an essential part of communication with our customers. Lane’s Insurance needed a phone service that was consistent, always available, and easy to use. Versature got us out of a bind and really stepped up to replace our existing solution quickly. The service is great, they really care about their customers and I’m really happy we chose Versature.” – Chad Mullen, President, Lane’s Insurance

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Download the Lane’s Insurance one-page PDF case study for use in your business VoIP evaluation process! Looking to switch your VoIP provider? Visit our page on signs you should switch VoIP providers.


About Egor Evseev

As Versature's Marketing Specialist, Egor uses his PR and communications skills to help Versature increase its social reach and uplevel its marketing. When he's not at his desk or behind the camera, Egor enjoys cooking.