Versature Leads the Way in Digital Transformation with Launch of Call Analytics Hub, “Insights”

New product line allows companies to leverage call data to improve the way they do business

Ottawa, Ontario, October 30, 2018Versature, a Canadian provider of SaaS-based business VoIP communications solutions, today announced the launch of its new analytics product line, Insights. This new product line leverages Versature call data to improve customer relationships, increase operational efficiencies, and gamify team and agent performance.

Versature Insights enables businesses to gain unique perspectives and uncover valuable trends based on data generated from phone-based communications. Companies can leverage their Versature call data to create a culture of high-achievement by gamifying individual and team performance, communicate service levels transparently to improve customer relationships, build loyalty, and remain compliant with industry standards and legislative requirements.

“The way businesses communicate has changed for good. Companies can leverage their immensely valuable call data to improve the way they do business,” said Versature CMO, Anastasia Valentine. “With Versature Insights, customers can use the call data they generate every day to identify business trends, improve customer relationships, and create a culture of high performance.”

Technologies in this area are advancing at record speed. Although organizations are rushing to adopt omnichannel communications, a recent Harvard Business Review report revealed that the phone remains the preferred customer service channel. There is little evidence to indicate that this will change soon. Calls to businesses are expected to reach more than 169 billion per year by 2020.

Customers still prefer to speak to real people on the phone, making a positive caller experience and seamless call flow a top priority for businesses who are committed to delivering a superior level of service. In-depth analytics and key metrics based on call-related activity help businesses ensure their service levels are maintained and exceeded.

Versature delivers more than just a dial-tone by providing Canadian businesses with a superior business phone service, feature-rich caller experience, and call-analytics tools to improve the efficiency of busy organizations.

About Versature

Versature is the leader in Canadian SaaS-based business phone and communication solutions. Trusted by clients and partners across the country, Versature is an award-winning company that is raising the bar with the highest quality phone systems, superior Communications as a Service and operational system integrations, and Canadian-based technical support. Founded in 2003, Versature has a rapidly growing subscriber base and strong partner network from coast-to-coast. Versature is now part of net2phone, a global provider of unified communications services.

About Anastasia Valentine

Anastasia Valentine is the Chief Marketing Officer at Versature leading the marketing and sales organizations. She is an award-winning product strategist and brings a wealth of experience to the Versature team. Anastasia has a solid track record of over 20 years of experience bringing products to market from idea through to commercialization globally. Anastasia has held leadership, technical and marketing roles organizations such as Sandbox, Cognos, IBM, Jetform/Adobe and with technology startup companies. She leads the multi-disciplined marketing and sales development teams at Versature using a customer-centric and data-driven approach to provide long-term strategic vision and day to day tactical direction. Anastasia is a strong advocate for women in STEM and regular keynote speaker at industry conferences.