Holding an old cell phone

Have Your Needs Changed?

Let’s face it. Things change, and change can sometimes be uncomfortable. In business, there are so many activities we have to monitor, address, invest in, course correct and improve. It can be challenging to know which levers to pull and when to make a meaningful impact.

When it comes to technology, changes occur at such an accelerated rate that switching to the latest and newest innovation or business model is not always the best move. Who wants to be the guinea pig or the V 0.01 release? So what do we do? We stay until the technology is proven, until a contract runs out, or until we can’t stand the status quo any longer and change is the only option.

As they say, if it isn’t broke, don’t fix it right? – Wrong.

We shouldn’t wait until something is broken in our business to fix it. By that time, it could be too late, and damage could already be done. Here are some things you can to put in your calendar today to ensure you are making the right business decisions for your team and your company:

Bi-Weekly or Monthly Budget Reviews – Review your planned vs actual budget, your ROI, and any opportunities to save costs What requires more/less investment?

Quarterly Staffing Reviews – Do you have enough staff? Do they have good team dynamics? Do they cover all functional areas needed, and do they have the skills needed to do their job well? Are there any opportunities for cross-training?

Quarterly Employee Check-Ins – Check in with your employees to ensure they are on the right path, coach them proactively so there are no annual surprises, and discuss their career opportunities.

Annual Licenses Usage – Is there an overlap in product functionality between your licenses? Check for consolidation opportunities, subscription updates, and how efficient the license usage is.

Annual Hardware Allocation  – What hardware is/isn’t in use? Check for upgrade eligibility and research alternatives.

Annual Space Planning Assessment – How much physical space are you using? Do you have remote workers? Is the current space working for the team? Are you busting at the seams? Location, Location, Location.

One thing that should always be top of mind for every company is the technology and service used for business communications. If you want to stay ahead of the curve and in the driver’s seat (in addition to being in a better negotiating position), initiate the change before you are forced to.

Business Phone Systems Assessment – Is the current phone system meeting your business requirements? Are you getting the support you require from the vendor? Are there any major business changes like expanding or moving in the future? What are your current contract terms and when is the contract end date?

About Anastasia Valentine

Anastasia Valentine is the Chief Marketing Officer at Versature leading the marketing and sales organizations. She is an award-winning product strategist and brings a wealth of experience to the Versature team. Anastasia has a solid track record of over 20 years of experience bringing products to market from idea through to commercialization globally. Anastasia has held leadership, technical and marketing roles organizations such as Sandbox, Cognos, IBM, Jetform/Adobe and with technology startup companies. She leads the multi-disciplined marketing and sales development teams at Versature using a customer-centric and data-driven approach to provide long-term strategic vision and day to day tactical direction. Anastasia is a strong advocate for women in STEM and regular keynote speaker at industry conferences.