If you’re a Canadian, there’s no way you’ve been able to ignore the hype and excitement around medical marijuana. Some stock prices, like International Cannabis Corp’s, have soared by the thousands of percent over the past year. Ottawa’s own Canopy Growth has made headlines a number of times throughout the past couple years as the first publicly traded Canadian producer to hit the TSX, for the widely publicized business deal with Snoop Dogg, and the recent launch of Cannabis Wheaton.
It’s no doubt that the Canadian cannabis industry is in an exciting phase of its life and growing at an enormous rate. Licensed producers, medical clinics, seed companies, and accessory vendors are experiencing unprecedented demand, and this is only the beginning. With Justin Trudeau aiming to have marijuana legalized by July 1, 2018 the sky’s the limit for Canadian businesses in this space!
But, it’s not all fun and games for these booming businesses. Operating in a new industry chock full of uncertainty also comes with its fair share of business challenges. Building a credible and professional business, scaling operations quickly to keep up with skyrocketing demand, adapting to changes in legislation, supporting multiple locations, and providing high-quality customer service that your clients can depend on doesn’t come overnight.
Prior to working for Ottawa-based SaaS company Versature, providers of business communication solutions, I worked as a Customer Relations Specialist for Tweed. The medical marijuana industry is one I am familiar with and passionate about, which is why I think it’s so important to highlight the benefits of robust communication platforms for businesses in this industry.
With clients like OrganiGram, Whistler Medical Marijuana Corporation, and many other major names in the industry, Versature has seen incredible traction in the Canadian medical marijuana industry. I think this is due to the natural fit between cloud-based voice solutions like Versature and the unique needs of businesses in Canada’s cannabis industry.
Scalable, flexible cloud-based business phone solutions mean medical marijuana clinics and licensed producers get reliable, crystal-clear voice communications when and where they need them most. Whether it’s governmental bodies, clients, staff, media, or partner organizations – Versature keeps you connected during those crucial times through deskphones, mobile apps, voicemail and fax to email, and integrations with leading SaaS platforms.
We’re so sure about the fit between our services and the needs of licensed producers, clinics, and other related vendors that we’re taking our solution offering on the road! I’ll be attending Toronto’s Lift Expo May 26th where Versature will be hosting an exclusive invite-only lunch for Canadian cannabis industry execs. Please message me if you’re interested in learning more or would like to set up a discussion outside of this event.