FirePower Capital Case Study - graph on ipad

Investment Banking & Private Equity Firm Fosters Collaborative Approach to Client Services


FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with their own or their partners’ capital.


Implement a more scalable telecommunications solutions while streamlining internal processes and enabling a more collaborative team environment.


In 2014, FirePower Capital began re-evaluating their business phone services. The current system was proving to be too rigid to adapt to changing business needs and couldn’t keep up with the rising demands of the growing company. FirePower needed a way to streamline internal processes to make sure everyone from frontline sales staff to executive level management could be involved in each step of the client services process.

Solution & Results

What initially sold FirePower Capital on the Versature cloud-based business phone solution was the scalability and flexibility of the services. New users are added quickly and easily after contacting the Versature Technical Support team. Phones arrive on location pre-configured, plug-and-play ready in a matter days allowing new team members to quickly dive into client management activities. Low upfront costs and a personalized, customer-success focus made switching to Versature business VoIP services easy.

FirePower Capital has been able to utilize a custom CRM integration coupled with call recording functionality to build stronger relations with Canadian entrepreneurial clients. Call recordings, accessible from sales team members right up to partner level executives, provide detailed insights into client interactions at a click of the mouse. From training to performance measurement to quality assurance, call recordings have helped ensure the best customer service continues to be delivered by the team and supports a collaborative approach to client relations.

Versature has enabled a more collaborative team environment through shared access to call recordings across all levels of the firm, allowing us to deliver the best service for our Canadian entrepreneurial clients. – Ilan Jacobson, Founding Partner & CEO, FirePower Capital

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About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.