Real Time Video Conferencing: How to Virtually Engage Your Clients

Let’s face it. Face-to-face interaction, known to be one of the most effective business communication tactics, is the focus for today. A classic among many other tactics. As leads continue to convert and sales continue to flow, a larger number of companies are beginning to adopt this practice, only virtually. Engaging your clients through real-time video conferencing isn’t necessarily limited to the amount of features your software has, but the amount of ideas you have mustered up to keep your clients tuned in. Generating a memorable moment will have a lasting effect on your clients when exiting the conference, as opposed to hosting another common, uneventful monologue meeting. The reasons behind hosting virtual meetings are continuously changing, and here are some ways you can utilize your video conferencing tools to retain your client’s engagement.

Use Integrated Calendars

Granted, it might seem challenging at first to meet with clients face-to-face, but today we are tackling a communications medium that can reach your clients almost anytime that suits them best. Real-time video conferencing, emphasis on video. That means scheduling a virtual sit-down as opposed to demanding others to locate the correct meeting room or building. Now, when introducing an integration with programs such as Google Calendar, video conference requests become much easier to plan than traditional messenger requests. Using an integrated program like Google Calendar will allow you to effortlessly browse start and end times. From now on, you’ll have a better sense of knowing whether or not your clients are available, and will most likely see an increase in the rate at which they are willing to take part in these meetings due to the program’s ease of use.

Vary The Content

“Next slide, *continues to read off of slide*…” Remember those stagnant presentations in school? Yeah, us too. Let’s not repeat history. Moving forward, let’s capitalize on this value-added video conference service. After all, we are in real-time, so use that to your advantage to resemble a normal face-to-face meeting. This time around, though, you have a collection of resources readily available with the click of screen share button. For example, visuals are key when engaging your audience during video conferencing, and so is participation. Have them join in on the conversation. This can include:

  • sharing different images (such as mood boards, inspirations, concepts, prototypes, competitors content, or the occasional meme)
  • findings and facts (conducted research, headlines, news stories, case studies, and trials)
  • interactive polls (voting on different categories, experiences, ideas, strengths, and weaknesses)
  • videos (previous works, explainer videos, promos, demos, product tours, and light hearted clips)

Use their undivided attention wisely. Brief your marketing, sales, and customer success teams on your game-plan, such as preparing a set of communication topics, testing your technical equipment before-hand (camera angles / microphone interference), and gathering all necessary windows in your browser prior to the meeting. Businesses and organizations solidify their first impressions within a few minutes, ensure yours is positive. Even though screen sharing is one of the most beneficial tools for engagement, it’s not the only tool, and can be combined with the use of hand-raising cues, guest logins for any outsiders, and real-time quality status checks. All of the tools mentioned are featured in our Huddle video conferencing platform.

Be Organized

Assigning a meeting facilitator fosters dynamic conversations without the unintentional interruptions. Ask for dedicated time to demo your product live for those who inquire about it. Rotate in asking questions or receiving feedback, and maintain focus on the key issues. If necessary, utilize the chat function to simultaneously communicate with others while staying up-to-speed on the current topic. Video conferencing enables us to transmit immediate information across to clients, limiting the amount of large threaded emails we collect in our inboxes. This isn’t just about feedback, but also sharing insights like forecasts, progress reports, contingency plans and goals. The greater the effort shown towards achieving success with your client, the more your clients will become engaged and have a sense of codependency. Organizing the responsibilities with your clients before, during and after video conferences will just further increase the accuracy with which your projects are completed and the strength of their engagement.

Check out how our Huddle Video Conferencing platform lets you focus on creating engaging virtual meetings with your clients, without worrying about reliability, affordability, or practicality.
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About Kristina Martin

Kristy Martin serves as the Customer Success Team Lead at Versature. Following years of experience in providing strategic direction to high-performing sales teams, Kristy is leading Versature’s dedicated Customer Success Managers in providing the highest-quality of customer care to Versature’s clients. When away from the office, Kristy can be found camping with her family at a provincial park, or crafting hand-made t-shirts for Versature’s sports teams.