Dx3 Impact Image

Versature Does Dx3 – Merging Data Driven Marketing and Business VoIP Services

It was an exciting two days at this year’s Dx3 conference, held at the Metro Toronto Convention Centre from March 8-9. The event featured a wide range of attendees, speakers, and exhibitors from Canada’s leading technology, digital marketing, and retail firms.

Exhibiting on the showroom floor, members of the Versature marketing team were able to put a playful spin on business VoIP communications. A game of Giant Jenga brought out people’s competitive side and allowed us to host a wide range of attendees at our booth, discussing everything from their marketing aspirations to business communication services. Two lucky booth visitors also went home with our grand prize giveaways – a fully-loaded “Luxury Business SOS Pack”, valued at over $200! Side note: did you know you can win your own SOS Pack by attending a live demo with one of our Product Experts? Request your demo today!

Versature Swag Pack Giveaway

From awe-inspiring speakers (including our own VP Marketing Anastasia Valentine), flashy exhibitor booths, innovative technology demos, and great networking opportunities Dx3 was an event for the books.

Here’s the Versature summary of Dx3 2017 for all of those who weren’t able to attend.

Data Driven Marketing Solutions from Versature

Get More From Your Campaigns

Download Data Driven Marketing Solutions from Versature

Exhibiting at Dx3 allowed us to unveil a new Versature offering for marketing teams across Canada. The Marketing Package, an add-on to existing Versature plans, is designed for high performing, data-driven marketing teams to improve the accuracy of lead attribution across digital and offline campaigns. Users are given a pool of unique phone numbers (regional or toll-free) which they can then assign to their various campaigns. A short “Campaign ID” is affixed to the inbound caller ID information on all calls coming in to these various campaign phone numbers, informing inbound sales representatives of the source campaign of the caller for proper lead attribution and ROI analysis.

The Marketing Package from Versature helps break the disconnect between non-digital campaigns and even digital campaigns that result in an offline conversion and accurate tracking data. Download our one-pager for more information on Versature marketing services and unique campaign phone numbers.

Trending: Integrated Cloud Services

Another hot commodity at Dx3 2017 was the Versature suite of cloud integrations. From Salesforce to Slack to Klipfolio, integrations with leading SaaS platforms means Versature always delivers more than just a dial tone. Attendees were especially interested in learning more about the Versature Slack integration, which allows users to create custom channels and notifications surrounding their inbound call traffic and dedicated marketing campaign phone numbers.

Egos and Eyeballs Don’t Pay the Bills

Anastasia Valentine, Versature’s VP Marketing, sent home a stellar presentation on the importance of data-driven marketing and making strategic, ROI-based decisions that complement ongoing sales team efforts. The presentation received one of the biggest turnouts at the Open Air Theatre, leaving only standing room for those last-minute attendees!

Missed Anastasia’s presentation? No worries – the “Data Driven Marketing” slide deck is available on-demand via Slideshare.


Looking for more information on Versature cloud-based business phone services or our Marketing Package? Contact us today and we’ll send some more resources your way!

Great Team, Great Event!

See more from our time at Dx3 2017, flip through our Flickr album!

Dx3 2017

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.