Digital transformation has emerged as one of the hottest topics in business, becoming a major focus for seemingly every keynote, panel discussion, article and thought leader. It’s not just a buzzword, the adoption of new technologies has become imperative for businesses of all sizes to remain competitive in a world that is becoming increasingly digital. Digitally transforming your organization not only involves adopting the technology associated with today’s digital landscape, but involves the process of transforming your services as well. Altering your marketing efforts, services and products, resources and support for your customers to a virtual or digital medium are just a few things to consider.. First, let’s dive into what digital transformation really means.
What Is It?
In general terms, digital transformation is the process of integrating digital technologies in organizational activities, processes and competencies to fundamentally improve business performance. This includes the integration of automation softwares, cloud-based communication solutions, analytical tools and much more. Most recently, global stay at home orders have encouraged business leaders to evaluate their technological infrastructure and accelerate technology adoption. For example, telecommuting has been a major digital change for many organizations, and is a perfect example as to why your internet, email, phone, video, messaging and collaboration tools need to be up-to-date.
Digital transformation starts with a progressive mindset. Before integrating new technologies, employees of all levels must adopt these forward-thinking principles. Without proper buy-in, brainstorming a digital transformation will just further expose the current weakness found within your organizations, and illustrate ways in which you can solve challenges and future-proof your business from inefficiencies down the road.
Whether a team is composed of tech-savvy millennials or the self-proclaimed technologically-inept, new business platforms or applications will not be well-received if introduced incorrectly. To put it simply, technological readiness is not enough to drive user adoption. Leaders can undoubtedly anticipate luddites and skeptics but by following strategic steps, you can help encourage the widespread adoption of new business technologies. These steps include: emphasizing an organizational need for new technologies, preparing and conducting customized department training, appointing digital transformation experts and highlighting the professional success that materializes as a result of the transformation.
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