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Digital Marketing Agency SEO+ Streamlines Sales Processes & Scales Effortlessly with Versature

seoplus+ (SEO+) is an award-winning digital marketing agency dedicated to developing and implementing extensive online marketing strategies. The company services a wide range of businesses across Canada and internationally, providing help with SEO, page ranking, lead gathering, and web conversions. Based out of Ottawa, Ontario, and with satellite offices in Toronto and Calgary, SEO+ needed a way to connect regional offices and dispersed staff, support a rapidly growing employee base, and enhance overall sales team operations. Here’s the full story:


SEO+ has been experiencing rapid growth since inception in 2012. After becoming a Certified Shopify Marketing Expert in 2015, growth accelerated even further and the company needed a reliable phone solution that would easily scale with the growing business.

Always looking for ways to improve sales numbers for clients as well as internally, the sales team at SEO+ needed a more streamlined process for making their outbound sales calls. Already aware of the benefits of VoIP for business, the team at SEO+ wanted to take it one step further and find a solution that would support their active CRM users and international clientele list.

Solution & Results

SEO+ was pleased to discover the perfect match in Versature. The ability to dial out at the click of a button directly from an Opportunity or Lead, log call activity in Activity History, and quickly action client needs without ever leaving the Salesforce platform was a huge improvement for the sales team. They are now able to create a more detailed client profile, organize Leads and Opportunities like never before, and maximize efficiency of their outbound sales strategy through use of the Versature Click-to-Dial Salesforce Integration.

On top of advanced sales features, SEO+ continues to benefit from the infinite scalability of the Versature system, ease of use, and progressive system functionality. The entire team takes advantage of features such as call forwarding, simultaneous ring, call recording for quality assurance, and more. A toll-free number serves as unified point of contact for clients around the world while local phone numbers provide convenient, personalized access for callers in those regions.

“It’s so easy to add new employees to the setup, I just dial 6-1-1 from my phone and two days later another phone arrives at our office – ready to go. Our sales team also loves the Salesforce app. They’re able to make and log calls to clients all over the world at the click of a button.” – Brock Murray, Director of Web Marketing, seoplus+


Interested in exploring advanced search engine optimization and lead conversion strategies for your website? Contact the experts at seoplus+ today! You can reach them at 1-866-980-PLUS (7587) or visit them online at

About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.