Edna Talent Management Firm uses Versature business VoIP services in studio

Talent Management Firm Receives More Value & Unique Studio Setup from Versature


For 20 years, Edna Talent Management Limited (ETM) has been one of the most distinguished talent agencies in Canada and a cornerstone in the entertainment community representing performers in film, television, theatre, commercials, industrials, animation, narration, and other voice productions.

ETM’s outstanding artists are recognized not only as among the best in the country, but the best in North America and globally.


Upgrade business phone communications from a competing Hosted PBX system to a feature-rich, cost-effective Versature solution to provide employees and customers with a stellar user experience.


Support for the previous Hosted PBX solution in place at ETM was being deprecated and the service provider was trying to push an upgrade of the entire system to a more costly solution. ETM saw an opportunity to explore more options and look for solutions that had more value without having to change their entire business phone infrastructure.

“Our setup experience was pretty awesome. I had a question, clicked on the chat icon within the admin interface and Versature answered it within seconds. No submitting a ticket and waiting hours or days for a response. The customer service and correspondence has been phenomenal. We are experiencing stellar call quality with zero downtime!”


Voice Over Department



After evaluating multiple cloud-based solutions, including the proposed upgraded system from the existing vendor, ETM chose Versature based on the featured-filled business phone plans, high-quality Polycom VoIP phones, and the extreme customer care provided by the dedicated account and technical teams.

In addition to using Versature as the business phone service of choice at ETM, the team has a unique use case that leverages Versature and Polycom phones when communicating with and managing talent in the studio. Phones in the studio are patched directly to an ETM recording console, enabling management to listen to and review audio performances and voiceovers, provide creative direction to the talent in the studio, and for ETM clients to actively participate in the auditioning process remotely.

About Anastasia Valentine

Anastasia Valentine is the Chief Marketing Officer at Versature leading the marketing and sales organizations. She is an award-winning product strategist and brings a wealth of experience to the Versature team. Anastasia has a solid track record of over 20 years of experience bringing products to market from idea through to commercialization globally. Anastasia has held leadership, technical and marketing roles organizations such as Sandbox, Cognos, IBM, Jetform/Adobe and with technology startup companies. She leads the multi-disciplined marketing and sales development teams at Versature using a customer-centric and data-driven approach to provide long-term strategic vision and day to day tactical direction. Anastasia is a strong advocate for women in STEM and regular keynote speaker at industry conferences.