Hatchet / Axe - BATL Scales Quickly and Efficiently with Hosted VoIP Solution

Case Study: Axe-Throwing League Goes National, Scaling Operations with VoIP


The Backyard Axe Throwing League (BATL) was founded in 2006 as a personal passion which quickly spread throughout the neighbourhoods of Toronto. Today, thousands of people have experienced the thrill of throwing axes at one of BATL’s many locations across Canada.

Phone System Goal

Implement a professional, unified telecommunications system that could scale quickly to support multiple locations across Canada.


BATL was growing at an unprecedented speed, expanding from a single location in the Greater Toronto Area operating on a cellphone to a booming business with multiple locations opening nationwide. The business needed to scale operations quickly to keep up with growing demand and offer customers a professional and centralized point of contact.

VoIP Solution & Results

In order to keep with the steady influx of inbound callers, BATL knew they needed to enhance their operations to include a business-grade phone system.

Since implementing Versature business VoIP at their original Toronto location and all subsequent venues, BATL has been able to keep ahead of the call volume curve. The team is able to successfully manage the influx of new callers by monitoring call activity within Sonar, Versature’s client portal, and by implementing features such as Find Me, Follow Me to ensure representatives are always available to take calls.

Versature’s Canadian technical support team, competitive cost structure, and dynamic system configurability have come as added bonuses to the team at BATL who continue to press forward in the Canadian sports and recreation industry.

“Versature has allowed us ramp up our operations quickly and easily. Adding a new location to our setup has been as simple as a quick phone call. Their Customer Support team has been fantastic and the system configurability via Sonar lets us manage our call settings on the go.” – Brian Simmons, COO, BATL Global Corp.

BATL | The Home of Axe Throwing - Logo

Download the complete BATL case study here. Interested in learning more about how a hosted business VoIP phone system could help your business scale? Contact us!


The Backyard Axe Throwing League (BATL), hosts corporate events and private parties for all group sizes, ranging from 6  to over 100. Regardless of age, fitness or skill level, BATL’s expert coaches will leave everyone talking about this year’s event for days afterward.  It’s like darts, but with axes.  Book your axe throwing event online!

Check out footage from Versature’s own Axe Throwing & Networking event.


About Sarah Dingman

Sarah Dingman serves as Versature's Senior Marketing Specialist, putting her experience in content marketing and digital strategy to work in a fast-paced tech environment. Sarah has 6+ years experience working in marketing, specifically within the tech industry, and is passionate about advancements in her field as well as her volunteer roles in the nonprofit sector, such as her position with LiveWorkPlay.